Classified Display ads are available in two sizes: These ads are quite prominent compared to classified text ads due to the format they follow. It also has the scope of inserting images, company or brand logos, adding customised header, footer, body and border colour and also customised font style and size. This particular ad format is not limited to text or words or characters. Also, further classifications based on Caste, Community, Language and Profession can be added for a more refined matrimonial search through classified text ads.Д¬lassified Display- Display classified ads are a more advanced version of classified ad type. In the case of text ads, the categories and subcategories need to be specific clearly to ensure that they are printed under the right heading in the classified pages.ДЇor Instance, for a Matrimonial advertisement in Times of India, it is important to specify that the ad should be placed under вЂWanted GroomвЂ™ or вЂWanted BrideвЂ™ section to ensure relevant responses. Bold and Underline- The selected section of the text or the entire ad matter can be underlined or printed in bold.Colour Highlights- Highlights the background consisting the text with the preferred colour.Screen Border- The entire ad matter is outlined with a thin border to single it out from the rest of the text ads.Tick вЂ“ A tick is added at the beginning of the first line to make it more noticeable.The highlights include the following options:

These enhancements are basically highlights that are added to help ad stand out among the rest of the text adverts. If an advertiser is willing to spend slightly more on text ads to make them more prominent then they can even use ad enhancements. Classified text ads can be priced based on the number of words, lines or characters that are used in an ad matter. Classified ads are published in specific pages that are assigned only to such ads and are placed under separate categories.Д¬lassified Text- As the name suggests, text ads are basic run on line advertisements that include only words or text. The reason to begin with this ad type is that it is the most basic and cheapest mode of advertising in Newspapers. Each of these ad types has their own specific features and are tailored for different kinds of budgets that fit the requirement of the advertiser. There are majorly two types of advertisements that publications print- Classified and Display. Below is a detailed description of the different ad types that are printed across various broadsheets and tabloids. This is in itself testifies that advertisers are often unaware of the type of ads that are published on front pages and those that are published in specific classified sections.ДЄs an advertiser, one needs to be aware of the nuances and features associated with the different ad formats that are printed in newspapers in India. On a daily basis, we receive queries from newspaper advertisers, inquiring about the rate of a newspaper ad which needs to be published on the front page and comprises of about only 5-6 lines. They are unaware of the pricing criteria, what all can be included in the different formats etc. Very few people beyond the world of media and advertising are aware of the formats in which different ads are printed or published. If this question is asked to those who are new to the world of newspaper advertising, they would be wondering for quite some time. What is the most common format of newspaper advertisements that you see on a daily basis?

Daily nation newspaper classifieds